News Detail

Tony Greenwald’s Implicit Association Test now has a mental health component.

In 1995 he invented the Implicit Association Test (IAT), which rapidly became a worldwide standard for assessing implicit attitudes, stereotypes, and self-concepts. A new website, Project Implicit Mental Health , allows visitors to examine and gain insight into their associations about mental health topics that may exist outside their conscious awareness or conscious control. https://implicit.harvard.edu/implicit/user/pimh/index.jsp