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Andrew Meltzoff and Drs. Frederick Zimmerman and Dimitri Christakis, both with Health Sciences Child Health Institute, for their "Baby DVDs, videos may hinder, not help, infants' language development" research.

It not only received coverage on UW web front page, but MSNBC, Seattle P-I, CBS, Fox News, Forbes, UW News and World Report, New Zealand Herald, Forbes, among others. . The UW has refused to retract the press release as demanded by the Disney Company, . The study was satirized in “The Onion,” .